Afterschool Alliance

In 1998 the Charles Stewart Mott Foundation asked FowlerHoffman to help design a public education campaign that would build support for safe, stimulating afterschool programs. FowlerHoffman stepped forward with strategic thinking and effective tactics. The results: exponential increases in public funding for afterschool, an engaged grassroots constituency, and the emergence of the Afterschool Alliance, a dynamic organization grown from a public-private coalition that in three years has become the definitive national voice for afterschool.

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