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The California Wellness Foundation:
Violence Prevention Initiative
The California Wellness Foundation first awarded Martin &
Glantz (now known as FowlerHoffman) with a public education
grant in January 1994, charging the firm with developing a
plan to reduce youth access to firearms. Over the course of
the project, the foundation invested $8 million in public
education grants to Martin & Glantz for the Violence Prevention
Initiative, extending the project from two years to five years
to seven years. The firm developed and implemented strategies
to educate opinion leaders, community leaders, policy makers,
and the general public about the devastating effects of handgun
violence against California youth.
The public education efforts centered around two primary campaigns,
Prevent Handgun Violence Against Kids and Resources for Youth.
The centerpiece of the communications strategy was the education
of opinion leaders and the creation of opportunities for these
leaders to reshape public dialogue and policy discussion about
access to handguns and youth violence prevention strategies.
More Information:
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Violence Prevention Initiative
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