Northwest Area Foundation

In March of 1999, the Northwest Area Foundation retained FowlerHoffman to create an overview and profiles of potential audiences for the Foundation's Community Connections program. Community Connections was designed to provide information, products and services to communities within the Foundation's eight-state region (Iowa, Minnesota, South Dakota, North Dakota, Montana, Idaho, Oregon, and Washington) in order to reduce poverty and create a healthy, sustainable future.

FowlerHoffman proposed a two-phase strategy, wherein the Foundation would first determine potential audiences and then proceed to exploring those audiences' needs and preferences for information, products and services.

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